Using 2D Animation To Grow Your Business

2D Animation 101

2D Animated Video 101

2D animated videos are probably the most versatile marketing media available. There are no extra costs associated with finding shooting locations and sourcing actors. All you need to do is create the perfect on-brand characters to deliver your brand story with emotion.

2D animation videos are the right choice for many businesses, from visualizing the use of your service or helping sell your product, right through to employee training videos, explainer videos, video ads, social media videos, and the list goes on. The best 2D animations utilize vibrant colours, dynamic character movement and memorable messaging. It’s a proven format that engages, informs, entertains and persuades.

What’s In A Great 2D Animation

Quick & Memorable – Modern times move at breakneck speed. Viewers are constantly ad-weary and value their unfocused time over everything else. A great 2D animated video delivers its message quickly and clearly without wasting the viewers time. There’s lots of data to show that viewers’ are much more likely to receive and remember a brand message delivered through a quick video than if it was read as text or viewed as a static image like an ad. A great 2D animation can ensure your story, brand message or call to action is received and remembered.

On Brand & High Quality – 2D animation videos are the right choice for many businesses, from visualizing the use of your service or helping sell your product, right through to employee training videos, explainer videos, video ads, social media videos, and the list goes on. The best 2D animations utilize vibrant colours, dynamic character movement and memorable messaging. It’s a proven format that engages, informs, entertains and persuades.

Engaging Story – Typically, loading a video up with empty statistics, feature lists and product benefits doesn’t get viewers engaged. What engages viewers is a great story told with vibrant, dynamic characters that make viewers want to pay attention and watch to completion. All great 2D animation is built on a well designed story. Our design and animation studio ensures that your animation is created with a great story built around the core focus of your message.

Evokes An Action – CTA –  Regardless if your animated video is an explainer video, training video or sales video, it was created to drive an action from the viewer. Maybe they are prompted to dial a number, view another video as part of a series or order a product. A clear call-to-action will ensure your video delivers the message and prompts users to take action. A well designed CTA embedded in your message will help drive measurable performance from animated video and let you leverage the reach and versatility of 2D animation.

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Using 2D Animated Videos For Your Business

2D animated videos for business are truly versatile. They’re easy to share and repurpose for other uses like a link in your company email signatures or sharing through social media.

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Training & Educational

Animated video is a great way to teach people in and outside your organization. Your business or organization can utilize the same the same qualities that make animated video a go-to marketing tool for training, staff education, product users and potential clients.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)

Take the case of training and on-boarding new members of your team. Many businesses now trust video training to bring sales associates up to speed with company polices, product knowledge and safety training. Animation can also be used to show the whole sales process and the steps to get to a completed sale for your organization.  As the video is animated, it gives you the versatility to demonstrate the sales environment they would operate in and demonstrate the potential customers they would be working with. Once created, animated training videos can be re-used for each new staff member for a standardized and consistent training program.

On Your Website

One minute of video is worth 1.8 million words. (Forrester Research)

Website users prefer to learn about your company by video then text.  With an animated video you can explain your service, demonstrate your product or illustrate its usefulness to the potential buyer.

Including video on landing pages can increase conversion rates by 80%. (Unbounce)

As clients remain on your website longer watching video vs reading text, they tend to increase the length of engagement with your brand while demonstrating to users your full product or service offering. Other great uses for 2 animated videos on your website are product demos, product training videos, service support videos and they definitely help improve sales conversions on in-depth marketing landing pages.

Business Email Signatures

Many business owners spend a lot of time to improve their email signature.  The modern business email signature is used to convey professionalism, industry experience and often as a marketing tool.  Its common to see award links or important sales offers in an email signature.  With the number of emails your business regularly sends it is a great touch point for customers to learn about you.  What better way to share your business products, services or successes than with a video embedded in your  email signature.

4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)

Remember most business emails end up in the inboxes of people outside your company. That means each email with a video signature is a potential sales tool that can convey your message quickly and clearly.

Social Media

By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)

Its almost like animated videos were created for social media. Facebook, Instagram and YouTube videos make up a huge volume of watched videos every day.  The ease of sharing and commenting makes a great 2 D video something that can spread organically (virally) across the web. The potential audience is huge and catchy, vibrant 2D animated videos can capture a users attention while scrolling through their news-feed.

The average person spends more than 1/3 of their time online watching videos.

While YouTube dominates in sheer volume volume, other platforms like Twitter, Instagram and Facebook are seeing a phenomenal rise in video usage on their social platforms.  We’re expecting video to account for 80% of all internet traffic by 2020.  In the United States that figure is expected to top 85%.  Using video to promote your brand is a no-brainer and the versatility and viral-ready nature of 2D animated video makes it a great fit for this marketing channel.

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

Paid Advertising

One of the best ways of getting your video seen is through a paid advertising promotion campaign.  A vibrant and catchy 2D animated marketing video is a great fit for paid search advertising.  It leverages the already existing interest & search volume for your product or service to ensure your animated video is seen by your target audience.

Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)

Search platforms like Google and Bing provide search and audience based ad targeting to let you choose between a wide ranging consumer target or a narrowly targeted niche B2B target audience. Demographic targeting of your 2D animated videos can include a multitude of factors like age, location, gender, income level, previous interactions with your brand among many others. What Google AdWords also offers is the ability to target users with a particular product search history or life events like a recent move.

Other platforms like YouTube, Facebook and Instagram allow for more social sharing and organically generated views by your target demographic. Regardless of the platform, you can ensure that your 2D animated video can be seen by your ideal audience.

Email Your Database

4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)

Imagine sending out a series of videos walking potential customers through the purchase, setup and long term benefits of your product through email marketing.  Adding 2D animated video to an email newsletter or outreach email can increase its effectiveness.  Email marketing with a well targeted and “taken care of” list is already one of the most powerful marketing channels.  With an on-brand, 2 D animated video, your business can increase the success of your campaigns exponentially.

Using the word “video” in an email subject line was found to increase open rates by 19% and click-through rates by 65%. (HubSpot)

The combination of email and animated video is a powerful and versatile tool for many marketing, client on boarding and after purchase client support needs.  From illustrating a complex product setups to post-purchase up-selling, animated video + email is an effective and proven marketing tool.

The Versatility of Animation

By it’s nature 2D animation is a great fit for many industries and uses. A few common uses for 2D animated videos are listed below.

Explainer Videos

Training Videos

TV Advertising Videos

Recruitment Videos

Service Business Videos

Non-profit Videos

Video Ads

Viral Videos

Marketing Videos

Ready to Talk?

2D Animation For Your Next Project? Contact Us Today.
2018-11-29T23:17:16+00:00