Founded in 2008 by Anik Rosenblum, Dancing Line produces expressive character-driven 2D animation for broadcast and digital media.
Our projects include TV commercials, PSAs, educational and music videos.
We have enjoyed working with international ad agencies like DDB, Digitas and FCB, local agencies like Rethink and Williams Whittle, and direct for clients like Canada Protection Plan, WorkSafeBC, Select Health of South Carolina.
If a client is looking to us to come up with a concept, we create a treatment proposal (often with a couple of different approaches for the client to choose from), which we then develop following branding guidelines and client’s notes.
If a client already has a clear idea of what they would like to do, we closely follow their vision with sensitive and creative execution.
Working primarily with hand-drawn, cut-out, and other 2D animation techniques, we focus on expressive character performance, lively naturally flowing movement and engaging storytelling. Our goal is to effectively deliver the message in a fresh imaginative way while establishing an emotional connection with the audience.
We see animation as a poetic medium with a unique ability to transmit a certain message and a feeling in just a few precious seconds, therefore we treat each and every one of those seconds with great care and attention to details.
Our work has won Telly, Addy, Pixie, and AToMiC awards.